PlayNow™ plus

Sony Ericsson today announced the launch of PlayNow™ plus, which will offer users the ultimate mobile music experience with the freedom to discover, download, play and recommend unlimited amounts of music wherever they are and whenever they like, directly over the mobile data network. 

PlayNow™ plus service is due to launch commercially with operator Telenor in Sweden in the fourth quarter of this year, with further roll-outs around the world beginning in 2009. A special edition of the Sony Ericsson W902 Walkman™ phone including the PlayNow™ plus service will be the first phone to be launched.  Sony Ericsson will include, as part of the service, 1000 of the recent most popular digital songs, with each Sony Ericsson W902 Walkman™ with PlayNow™ plus for Telenor in Sweden. Pre-loaded music offers are also planned for subsequent PlayNow™ plus-enabled phones.

PlayNow™ plus is due to set a new standard for the unlimited music experience on a mobile with unrivalled download speeds, high-quality audio and access to the largest music catalogue of any unlimited download service. Sony Ericsson’s PlayNow™ plus music service guarantees ‘all-you-can-eat’ unlimited access to millions of music tracks.

PlayNow™ plus is very easy to use, with millions of songs available on your PC or phone at the click of a button.  No need for cables, PlayNow™ plus offers simplicity and a great out of box experience with 1000 of the best selling songs already in the phone.

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