Monthly Archives: April 2009

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Sony Ericsson F305
Sony Ericsson has presented two new colours for the low-end gaming phone F305. They are: Raspberry Red and Tectonic Grey.
Sony Ericsson F305

Sony Ericsso F305 is low-end slider, which has 2.0-Megapixel camera, 176×220 pixels TFT screen, stereospeakers and special gaming keys on the front. Phone also supports Memory Stick M2™ Micro™ cards and motion games.

Sony Ericsson F305

In my opinion, the best new colour for Sony Ericsson F305 is Raspberry Red. In most coutries two new colours will be launched as special editions with strap in the box and special content in the phone (like pictures, ringtones, themes and preloaded games). Sony Ericsson is planing to release both new colours very soon.
Sony Ericsson F305

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Here are some live-pictures of the best clamshell, that ever made Sony Ericsson – the W707 Walkman™, also known as Alicia. The W707 has 3.2-Megapixel camera, 240×320 pixels screen, Walkman player 3.0, aGPS and, of course, two external screens – 2 x 128×128 pixels. Second external screen has four plus one keys. With them you can browse your music, turn on the radio and watch the latest weather forecast. This amazing clamshell should has been announced in July 2008 with launch date in October 2008, but for some reasons it was cancelled. Hopefully soon Sony Ericsson will announce nice Walkman™ clamshell like the beautiful W707 Walkman™.

W707 Walkman™

W707 Walkman™

W707 Walkman™

W707 Walkman™

W707 Walkman™

Click “Read more” to view more live-pictures of the W707 Walkman™.

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Here are three original flash-menus and themes from the new Sony Ericsson W995 Walkman™. All three flash-menus looks very nice, but they are just a copy-paste from one nice flash-menu.

Flash-menus:

The Flash Player is needed…

W995 Circa

The Flash Player is needed…

The Flash Player is needed…

W995 Divisim
W995 Partim

Themes:

W995 Circa
W995 Divisim
W995 Partim

Source: http://fanklub.se/.

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Fanklub.se published original flash-menus and themes from the new Sony Ericsson C903 Cyber-shot™. Detailed instructions how to copy flash-menus to the phone you can find on specific forums like Esato or SE-NSE.

Flash-menus:

The Flash Player is needed…

C903 Amber

The Flash Player is needed…

The Flash Player is needed…

C903 Amethyst
C903 Azure

Themes:

C903 Amber
C903 Amethyst
C903 Azure
C903 Borderline
C903 Clarity

Source: http://fanklub.se/.

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Fanklub.se published beautiful flash-menus from the new Sony Ericsson emotional clamshell T707.

T707 Dandelion

T707 Forest tale
T707 Pink lilac

Themes:

T707 Dandelion
T707 Forest tale
T707 Pink lilac
T707 Clarity

Source: http://fanklub.se/.

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Elena Sanchez Today I want to present you the second interview on SEMC Blog. This is the interview with Elena Sanchez – the actress from the W705‘s commercial. Elena Sanchez is American actress, who have been played in some TV-commercials, including the W705‘s commercial. Elena is very pretty, fun and honest girl. She loves listent to the music and, of course, she loves the new W705. Elena is very talanted and hardworking lady. Today she combine two things: studying acting and working. Hopefully soon we will see Elena Sanchez in some interesting and exciting roles. And now let’s read the interview itself. Don’t forget to post your comment below.

About the W705
The new Sony Ericsson W705 is very pretty Walkman™ slider with metal housing and excellent design! It has 3.2-Megapixel camera with photo flash and 2.4″ QVGA TFT screen. The W705 has 120 MB phone memory plus 4 GB Memory Stick Micro™ M2™ card in the box. The new W705 is Walkman phone, so it has Walkman™ player 3.0 with Clear Audio Experience, TrackID™, Shake control, SensMe™ etc. W705 supports GSM/GPRS/EDGE 850/900/1800/1900 and UMTS/HSPA 900/2100 networks and has small sizes: 95 x 47.5 x 14.3 mm with weight 98 grams. W705 already available on selected markets in two beautiful colours: Luxury Silver and Passionate Red, plus two upcoming colours: Cool Silver and Midnight Silver.

Click here to read full interview:
http://semcblog.com/articles/interview-with-the-actress-from-the-w705-commercial/

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Fanklub.se some days ago posted fresh live-pics of the new Sony Ericsson W995 in Progressive Black colour. Looks very nice! Isn’t it? By the way, final global release date of the new W995 will be in the end of May – 25/05/2009. Great!!!

W995

W995

W995

W995

More live-pics of the new Sony Ericsson W995 you can find here.

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Today Sony Ericsson reporst about results of the first quarter ended March 31, 2009.

 

  Q1 2008

  Q4 2008

  Q1 2009

Number of units shipped (million)

22.3

24.2

14.5

Sales (Euro m.)

2,702

2,914

1,736

Gross margin (%)

29%

15%

8%

Operating income (Euro m.) 

184

-262

-369

Operating margin (%)

7%

-9%

-21%

Restructuring charges (Euro m.)

-

129

12

Operating income excl. restructuring
charges (Euro m.)

-

-133

-357

Operating margin excl. restructuring charges (%)

-

-5%

-21%

Income before taxes (IBT) (Euro m.)

193

-261

-370

IBT excl. restructuring charges (Euro m.)

-

-133

-358

Net income (Euro m.)

133

-187

-293

 

 

 

 

Average selling price (Euro)

121

121

120


Units shipped in the quarter were 14.5 million, a decrease of 35% compared to the same period of last year and in line with our March 20, 2009 interim announcement of approximately 14 million units. Sales for the quarter were Euro 1,736 million, a decrease of 36% from a year ago.  Sales decreased primarily as a result of continued weak consumer confidence and de-stocking in the retail and distribution channels.   

Gross margin declined both year-on-year and sequentially, reflecting a change in the product mix, end of life write-offs for certain models as well as exchange rate volatility.

Income before taxes for the quarter excluding restructuring charges was a loss of Euro 358 million, within the range announced on March 20, 2009 (loss of Euro 340 – 390 million). 

“As expected, the first quarter of this year has been extremely challenging for Sony Ericsson due to continued weak global demand.  We are aligning our business to the new market reality with the aim of bringing the company back to profitability as quickly as possible,” said Dick Komiyama, President, Sony Ericsson. “The management intends to pursue an additional cost saving program targeting a further annual operating expense reduction of Euro 400 million, to be completed by mid-2010.”

The company’s initial cost saving program targeting annual operating expense reductions of Euro 300 million by the end of the first half of 2009, including a workforce reduction of 2,000 headcount, has now been completed. A total of Euro 187 million restructuring charges have been recorded compared to the initial estimated costs of Euro 300 million.

In January 2009 an additional cost saving program was initiated to target annual operating expense reductions of Euro 180 million by the end of 2009.  The cost of this program will be covered by the initial Euro 300 million restructuring costs announced in July 2008.

The additional cost saving program announced today will include a further reduction in the global workforce of approximately 2,000 people.  It is estimated that new restructuring charges of Euro 200 million will be needed to complete this program.

As of March 31, 2009, Sony Ericsson retained a strong net cash position of Euro 1.1 billion.
Market share in the first quarter decreased and is now estimated to be around 6%, down two percentage points sequentially.

Sony Ericsson forecasts that the global handset market for 2009 will contract at least 10% from around 1,190 million units in 2008. 

At Mobile World Congress in February 2009, Sony Ericsson announced a new consumer proposition, called ‘Entertainment Unlimited’ (EU), to build on Sony Ericsson’s leadership in music, imaging, gaming, content services, and applications to deliver unlimited opportunities for consumers.  The company also announced the first Entertainment Unlimited phone with the concept name ‘Idou’ to be launched in the second half of 2009. The next EU announcement will take place on 28 May.

Read more.

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fanklub.se posted today a Video-Review of the new T707 clamshell phone. Don’t forget to watch this video in HQ!

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Today fanklub.se posted some fresh live-pics of the Sony Ericsson T707. There are also some wonderful pictures, taken at night. Enjoy!

More live-pics of the new T707 you can find here.