Media campaign for Jalou™ by Dolce&Gabbana
LaunchPublished October 22, 2009 at 4:00 pm by Max
Sony Ericsson today showed it’s new media campaign dedicated to the launching of the new Sony Ericsson Jalou™ by Dolce&Gabbana. Print and online media campaign was totally created by Dolce&Gabbana. Media campaign features stylish video about Jalou™ by Dolce&Gabbana directed by Cyril Guyot.
Domenico Dolce and Stefano Gabbana comment: “The campaign theme plays with the concept of jealousy and desire for a must have object, the protagonists are willing to do whatever is necessary to get it before everyone else, the link with the Dolce&Gabbana brand is the strong femininity, the exclusivity and luxury of the women that wear the Dolce&Gabbana clothing, use the Jalou™ by Dolce&Gabbana phone and embrace our world in general”.
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I see… so they were the ones who stole the prototypes from SE office last year!