Media campaign for Jalou™ by Dolce&Gabbana
October 22, 2009 by Max
Sony Ericsson today showed it’s new media campaign dedicated to the launching of the new Sony Ericsson Jalou™ by Dolce&Gabbana. Print and online media campaign was totally created by Dolce&Gabbana. Media campaign features stylish video about Jalou™ by Dolce&Gabbana directed by Cyril Guyot.
Domenico Dolce and Stefano Gabbana comment: “The campaign theme plays with the concept of jealousy and desire for a must have object, the protagonists are willing to do whatever is necessary to get it before everyone else, the link with the Dolce&Gabbana brand is the strong femininity, the exclusivity and luxury of the women that wear the Dolce&Gabbana clothing, use the Jalou™ by Dolce&Gabbana phone and embrace our world in general”.
yuunanase on Fri, 23rd Oct 2009 5:11 pm
I see… so they were the ones who stole the prototypes from SE office last year!