Interview with Nikolaus Scheurer by GSMArena reveals info on Xperia’sMainPublished March 11, 2012 at 10:02 pm by Morgan
Nikolaus Scheurer Sony Mobile’s Director of Marketing and Planning was interviewed recently by GSMArena. This interview reveled some interesting tidbits to those who read it. I am gonna skip through to the interesting parts. First regarding flagships Mr Scheurer basically admits that The Xperia S will be the the flagship for six months with another coming out in the second half of the year.
I’m basically implying there will be a new flagship earlier than this because that’s how the market is, right? The Xperia S will be an absolute flagship product, even a half year in and hopefully as well a year from now, we will drive this as an absolute aspiration of the product and it will be portrayed like a hero to our brand. But at the same time you will see product refreshes, new technology, new services, even more Sony going forward.
They have realized that 1 year is too long to come out with a new flagship and he further goes into how this new flagship will come about being a design refresh or same design with new and higher specs to differentiate.
I’m not ruling it out, but there could be something that also expresses the same design philosophy in a different way. I mean, even in half a year, components will change, technical capabilities will change, maybe even the perception of an end consumer in the top end…what you value more. What design traits you value more, services, performance of the device, We want to bring something new to the market.
He reiterates that they promised and will deliver Ice Cream Sandwich to 2011 Xperia Devices and implies that all devices coming out from summer should have it right of the gate.
But it doesn’t matter because we promised, and this is what will stay true, is that from the summer on we will upgrade to Ice Cream Sandwich.
Ice Cream Sandwich to Star roll-out in April.
we really will upgrade all of our portfolio based on Android to Ice Cream Sandwich. So we’re basically starting now in April, to roll that out so every single Android device, back down to the Xperia base from Sony Ericsson, but as well as Live with Walkman based on Android, will see the Ice Cream Sandwich upgrade. That is a reassurance for a consumer of a Sony Xperia smartphone: the upgrade will come.
Full Interview can be read here: Sony NXT in detail: Interview with Nikolaus Scheurer