Media campaign for Jalou™ by Dolce&Gabbana

Sony Ericsson today showed it’s new media campaign dedicated to the launching of the new Sony Ericsson Jalou™ by Dolce&Gabbana. Print and online media campaign was totally created by Dolce&Gabbana. Media campaign features stylish video about Jalou™ by Dolce&Gabbana directed by Cyril Guyot.

Domenico Dolce and Stefano Gabbana comment: “The campaign theme plays with the concept of jealousy and desire for a must have object, the protagonists are willing to do whatever is necessary to get it before everyone else, the link with the Dolce&Gabbana brand is the strong femininity, the exclusivity and luxury of the women that wear the Dolce&Gabbana clothing, use the Jalou™ by Dolce&Gabbana phone and embrace our world in general”.

http://www.sonyericsson.com/jaloudolcegabbana

The new campaign about W508 is coming soon

Sony Ericsson is planning to launch the new campaign about the new Sony Ericsson clamshell W508 Walkman™. As you remember, W508 supported Style-Up™ covers, which helps you to change front and back covers just in few seconds. On the new campaign will be a global competition, where you can make your own Style-Up cover for the new Sony Ericsson W508 Walkman™. Moreover, you can even win on this competition, if your design will get the most votes.

Three steps to win:
1. Choose a background colour or find a nice image.
2. Add text to your Style-Up cover.
3. When your cover will be approved, ask your friends to vote for you.

Design, which will have the most votes, will be mass produced. The winner of the competition will get a Sony Playstation®3. Keep an eye on the official Sony Ericsson site – the new campaign will be launched in next week or two.

http://www.sonyericsson.com/mine/

T707 print advertisment

Here is one example of the final print advertisment of the new Sony Ericsson clamshell T707. Hope you like it!

If you want to download full version of this image please click here.

W705 campaign

Today on the official Sony Ericsson site was started mini-campaign dedicated to the new Sony Ericsson Walkman® phone W705. As you know, release date of the W705 will be in the end of this month – 27/02/2009. You should wait approximately two weeks. W705 will be available in two colours: Luxury Silver and Passionate Red. W715 (special Vodafone-branded version of W705 with aGPS) also has Luxury Silver colour plus one extra colour – Galactic Black.

http://www.sonyericsson.com/greatsound/

By the way, here is link to another campaign, where you can see W705 Walkman® in full 3D view. Hope you like it!

http://www.sonyericsson.com/campaignframe/3dw705/

Beijing 2008

Are you ready for the 2008 Olympic Games? Before you come to China, Sony Ericsson will help you a lot! Read this guide:

http://sonyericsson.com/downloads/OS_Beijing_2008.pdf

And here Beibei:

My club W380

New campaign of W380i. The club is anywhere you are with the new W380i phone.

http://www.sonyericsson.com/myclubw380/

Z770i 3D Animation

The new stylish and speedy Z770i is your quick and easy way to e-mails, messages and taking pictures.

http://www.sonyericsson.com/cws/marketingurlportal?cid=key.Campaign.Z770i_3D_Animation

Here some screenshots:

Oh! And some bugs in official promo-pic for this campaign:

Thanks for pics to mobile-review.com and blog.se-nse.net

http://www.sonyericsson.com/cws/marketingurlportal?cid=key.Campaign.Z770i_3D_Animation

Z555 3D Animation

Diamond dazzle. Shine brighter with the new Z555. Need a dazzling accessory? The new Z555 phone offers ingenious features and a theme for every season. Maximum exposure has never been easier!

Visit campaign here:
Z555 3D Animation

Walkman

Flip it or find it – it’s up to you. The W350 offers up some fun flip action to take a call while W760 helps you find your way thanks to preloaded Google Maps Mobile. Check out the adrenalin-fuelled world of W760 or take to the streets for some brash beats via W350.

http://www.sonyericsson.com/walkman/

Leona Lewis Private Concert

Win tickets to a private concert with #1 Worldwide artist, Leona Lewis, taking place on 29 April 2008 at a secret location in downtown Sydney.

Read more

http://www.iloveleona.com.au/

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