Media campaign for Jalou™ by Dolce&Gabbana
Sony Ericsson today showed it’s new media campaign dedicated to the launching of the new Sony Ericsson Jalou™ by Dolce&Gabbana. Print and online media campaign was totally created by Dolce&Gabbana. Media campaign features stylish video about Jalou™ by Dolce&Gabbana directed by Cyril Guyot.
Domenico Dolce and Stefano Gabbana comment: “The campaign theme plays with the concept of jealousy and desire for a must have object, the protagonists are willing to do whatever is necessary to get it before everyone else, the link with the Dolce&Gabbana brand is the strong femininity, the exclusivity and luxury of the women that wear the Dolce&Gabbana clothing, use the Jalou™ by Dolce&Gabbana phone and embrace our world in general”.
Dolce&Gabbana design exclusive edition of Sony Ericsson Jalou™
August 12, 2009 by Max
Along with stylish clamshell Jalou™ Sony Ericsson today announced a special version of this phone – Jalou™ by Dolce&Gabbana – a stylish mobile phone with real 24 carat gold plating and exclusive packing. The volume key, the camera ring, the lanyard ring and cap, as well as the hinge cap all feature gold plating.
Jalou™ by Dolce&Gabbana has same must-have features like “normal” Sony Ericsson Jalou™. Jalou™ by Dolce&Gabbana features exclusive rose colour and packaging, 24 carat gold plating and a fashion content inside the phone like beautiful themes, images and videos from Dolce&Gabbana’s Autumn/Winter 2010 show.
Jalou™ by Dolce&Gabbana is limited edition of Sony Ericsson Jalou™ so it will be available in selected markets from Q4 2009 in one colour – Sparkling Rose. The phone also will be available in special Dolce&Gabbana shops. More information about the new Jalou™ by Dolce&Gabbana you can fin on the official site.
